But the progressive watchdog Media Matters quickly produced evidence showing that ads for both Coca-Cola and State Farm had actually been displayed adjacent to extremist and anti-vaccine material. Yaccarino celebrated Coca-Cola and State Farm marketing their products on Twitter/X, as she underscored the platform’s commitment to brand safety. “Hashtags such as #holohoax and #killthejews still drive users to antisemitic and violent content,” the organization sternly warned, adding that the platform has “more cleaning up to do.”Įven two of the specific examples Yaccarino pointed to supposedly showcasing a positive experience for advertisers were quickly shot down Thursday. Just as Yaccarino was sitting down with Eisner, the revered security group, Secure Community Network, sent an open-eyed letter to Musk, warning rhetoric on his platform might “incite violence” against the Jewish community. Organizations such as the Anti-Defamation League, Center for Countering Digital Hate, Institute for Strategic Dialogue, and other researchers have all released their own respective reports conveying a similar message: hate speech is up, not down, under Musk. But a slew of studies from noted researchers over the last year have shown exactly the opposite of what she confidently claimed. It’s unclear precisely what data Yaccarino was referring to. “By all objective metrics,” Yaccarino told Eisen, “X is a much healthier and safer platform than it was a year ago.” Yaccarino, who was once considered a serious person in the industry, said with a straight face that “99.9%” of the content posted on the platform is “healthy.” Oops!īut perhaps an even more preposterous claim from Yaccarino came when Eisen pressed her on brand safety and hate speech appearing on the platform since Musk’s takeover. During the interview, she notably referred to posts on the platform as “tweets” and not “Xs,” or whatever they’re supposed to be called these days. The former NBCUniversal ad chief also effectively pretended that Twitter’s erratic rebrand to X had been executed beautifully, telling Eisen that it was a positive “liberation” for the company, and not a half-baked move that instantly discarded billions in brand value. Yaccarino fantastically spoke about Twitter - which has had a summer of extreme difficulty carrying out basic functions, such as displaying tweets and hosting live-audio feeds - and proclaimed the app would soon dive into the world of effortless video calls and seamless online payment processing. The Twitter/X figurehead on Thursday made a number of wild - and outright laughable - claims about the Elon Musk-owned company where she holds the title (at least on paper) as chief executive, seemingly unaware of the grim state of affairs at the imperiled platform.ĭuring a lengthy sit-down interview with CNBC’s Sara Eisen, Yaccarino described the one-time bird platform as if everything were not only swell, but in a better position since Musk’s chaotic takeover and reign. Linda Yaccarino is living in a world of delusion.
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